Call Process

Module 03

Call Process

The complete call system. PR front call, close call, inbound leads, and qualification.

Core Philosophy

"We don't sell, we raise capital. Lay off on the sales pitch." The PR's job is to sort through disconnected numbers, gatekeepers, and unqualified prospects to find active, discerning, accredited individuals who want to tax-protect their income while making monthly residual.

This is the first call. You are a Prospect Reporter. Your job is to produce qualified prospect reports (books) for the senior rep's close call. It takes 200 to 300 dials per day to produce 2 or more qualified PRs. Here is the exact script for each step.

1

Reason for the Call

Introduce yourself and the opportunity in one sentence. Expect NO. That is normal.

Script

"Good Morning/Afternoon [Prospect Name], my name is ___ with Eagle Natural Resources out of Plano, Texas. Good day to you!"

"The reason for the call: I put together partners to drill and develop OIL wells in the Permian Basin. I have some investment information on my next multi-well program for you to see. Would you like to take a look at it?"

Expect "NO." That is normal. Move to Step 2.

Key Notes

Be confident and upbeat. Your energy sets the tone.
Do NOT pitch the deal here. You are opening a door, not closing one.
If they say YES immediately, skip to Step 3 (First Name Basis).
2

I'm Curious / If I May Suggest

Create curiosity with the money. Use filter statements to turn NO into YES.

Script

"I'm curious, have you ever invested directly into oil wells?"

If YES: "How did the wells do?" (Listen. Take Notes.)
If NO: Move to the filter statement below.

FILTER #1: "If I may suggest: a $100,000 tax deduction could quite possibly cash flow you $5,000 to $6,000 a month, and PROFIT 4 TIMES your money over the life of the program. You'd take a look at that, WOULDN'T YOU?"

If still NO:

FILTER #2: "[Prospect Name], at today's oil prices, if I could show you a 2 up to a 5-to-1 return on your investment, with an 18 to 24 month payout on your capital, you would DEFINITELY take a look at that, wouldn't you?"

ALTERNATE: "If I can show you how a $100,000 tax deduction can turn into $5,000 a month, that could make you $400,000 or more in profit. Would you like to see it?"

Key Notes

This is where most PRs fail. You MUST use filter statements. If you accept the first NO, you will not produce good books. Period.
Lead with the money, not the product. Nobody cares about oil wells. They care about returns and tax savings.
Listen to their response. Their words tell you what matters to them.
3

First Name Basis

Build rapport. Transition from stranger to human being.

Script

"I see here I called you [William]. Can I call you William, or do you prefer Bill?"

"Great! My name is ___, please call me ___."

Key Notes

This is a micro-commitment. Once they give you their preferred name, they are in the conversation.
Match their formality. If they say 'Mr. Johnson,' respect it.
4

What I'm Sending You + Qualification

Describe the materials, qualify for accreditation and liquidity, and gather intelligence.

Script

"What I'm sending you is a company overview, maps, and most importantly, how my partners are paid."

"If you like the project, could you invest $100,000 if you wanted to? Good!"

"Could you use a $100,000 tax deduction this year? Good. What tax bracket does that put you in?"

"By the way, we only do business with ACCREDITED investors. Are you accredited by net worth or income?"

"Good! I see you have built a secure financial household. I'm curious, what's made you the most money with investing?" (Listen. Take Notes.)

ADDRESS CHECK: "The address I have for you is ___. Is that your home or your office?"
If Home: "Are you retired? What did you retire from?" (LISTEN. TAKE NOTES.)
If Office: "What do you do? How long? Are you the owner? Is business good? What got you started in that?" (LISTEN. TAKE NOTES.)

AGE (Three Ways):
1. "You sound like a young fella, how young of a fella are you?"
2. "So you've been in business for 30 years, does that make you closer to 55 or 75?"
3. "Most of my partners are retirement age, how old of a fella are you?"

Key Notes

You are qualifying AND building a prospect profile at the same time.
Accredited = $200K/year income OR $1M net worth excluding primary residence.
The address and age questions feel conversational but give you critical data for the PR sheet.
"Because we're heavily regulated, I need to ask you a few qualifying questions" justifies the questions.
5

Close / Handoff to Senior Rep

Set the appointment for the second call. Create urgency. Lock the time.

Script

"What I find works best, [Prospect Name]: I will get the information out to you today, and you will have it in your inbox by this evening. We can also mail a hard copy."

"It's best one of my senior representatives call you in the morning, as these programs don't last. Is that fair enough?"

"Good. What's a good email address so I can get this to you?"

"What's the best time to reach you tomorrow? Are mornings or afternoons better?"
If AM: "I have 9:30 or 10:30, what time works better?"
If PM: "I have 1:30 or 3:30, what time works better?"

"Great! The initial information is on its way."

"Again, my name is ___ and we'll talk to you [restate the appointment]. Thanks, I look forward to one of our senior representatives showing you how our programs work."

Key Notes

Always give two time options, not an open question. 'When works for you?' gets you nothing.
"These programs don't last" creates natural urgency without being pushy.
Restate the appointment and their name out loud. Say it to lock it.
The handoff to a 'senior representative' elevates the next call. The prospect expects someone important.

Performance Benchmarks

MetricTargetNote
Dials Per Day200 to 300PR benchmark. Volume is non-negotiable.
Qualified PRs Per Day2+A 'book' = a qualified prospect report
Target PRs Per Day33 books/day is the standard that builds 6-figure income
Talk Time Per Qualified Call8 to 15 minFront call. Not a long conversation.
Close Call Duration25 to 45 minSecond call with senior rep. This is the presentation.
Average Investment$100K to $200KPer unit. Target $3-4M+ net worth prospects.

"Rebuttals are what turn $25,000 a year draw dogs into 6-figure oil and gas professionals. Regardless of the price of oil."